Dental marketing companies help practices attract new patients through online channels. This can include Facebook remarketing, local SEO, and Google Ads.
General dentistry patients operate on a short buying cycle, and it’s relatively straightforward for marketers to run ads and convert clicks into calls at the front desk. However, many specialty treatments have longer buying cycles.
SEO
Dental SEO is one of the most effective strategies for attracting new patients. It is a type of digital marketing that involves optimizing a website’s content and online presence for search engines to rank it higher when a person searches for specific keywords or services. Dental SEO aims to increase the number of people who visit a website and ultimately convert them into scheduled appointments.
The benefits of dental SEO include increased website traffic, more qualified leads, and improved credibility and trustworthiness. In addition, dental SEO is an inbound marketing tactic that doesn’t require any direct advertising costs. This makes it a cost-effective way to compete with larger competitors with bigger marketing budgets.
A successful dental SEO strategy requires a comprehensive approach to ensure your website is optimized for search engines. This includes updating your Google Business Profile (GBP) with accurate information and photos. A GBP is critical to your local search rankings, as it showcases crucial details about your practice, such as location, hours of operation, and contact information.
In addition to optimizing your website and GBP, social media engagement is also essential for boosting your SEO. Creating high-quality content and sharing it on your social media accounts will help you attract more potential patients and boost your search engine ranking.
Social media
Choosing the top dental marketing companies can use social media to promote services and drive new patients. They can also use this channel to engage with existing customers and boost brand loyalty. While it’s easy for dentists to get overwhelmed by social media, many free online resources can help them understand how to maximize their marketing channels.
The first step in a dental marketing strategy is creating quality content. This can include videos of your office, patient testimonials, and educational posts. It’s also important to remember that 65 percent of people are visual learners. Posts, primarily images, can be less engaging, so it’s also best to include a few text-based posts.
Social media can also promote special offers, giveaways, and seasonal events. These are great ways to reach new patients and encourage them to visit your practice.
Another way to promote your dental practice on social media is through remarketing. This type of advertising targets people who have visited your website but didn’t book an appointment. It can be done on Facebook and Google Ads, and it’s one of the most effective ways to convert leads into customers. It’s also cost-effective compared to traditional advertising. This technique can help your dental business to grow more reliably and stay competitive in your local market.
Email marketing
Email marketing is a great way to build relationships with patients and potential customers. It can be personalized to send the right messages to each person, increasing engagement and trust. This type of marketing also provides a better return on investment than traditional print or online ads.
Dental marketers should also focus on building their brand image through content that showcases their expertise. This will help them establish themselves as an authority in the industry and attract more new patients. Numerous platforms, such as social media, SEO, and Internet advertising, are one way to do this. Knowing each patient’s wants and meeting those needs with informative information that addresses their inquiries is the secret to effective web marketing.
Another important aspect of dental marketing is lead nurturing. Not all leads will be ready to become clients immediately, so enabling them over time is crucial. Targeted internet advertisements on Google and Facebook can be used for this. These ads will be displayed to people who have visited your website but have yet to book an appointment.
Email marketing is among the best methods for dentists to target specific audience groups, such as new patients, long-term clients, and those who require unique therapy. This approach can be highly effective and improve patient satisfaction, making them feel cherished and understood by their dental clinic.
PPC
Dental marketing companies often use PPC to drive traffic to the practice’s website and increase appointment bookings. This highly effective strategy can be used alongside SEO to boost rankings and reach audiences who would not otherwise find the website through organic search results.
The ad auction system in PPC allows businesses to target specific keywords or terms that they believe are relevant to their audience. Identifying the best keywords and excluding those irrelevant to create an ad pertinent to potential patients is essential. This will help to maximize the return on investment of the campaign.
A solid digital marketing strategy that includes PPC and SEO can help a dental practice improve its online visibility, attract new patients, and solidify its position as a trusted healthcare provider. Dental practices can benefit from digital marketing companies’ professional advice and assistance to establish a solid online presence, draw in more customers, and expand their clientele.
In addition to using digital marketing strategies, dental practices can use traditional methods such as radio and TV ads to promote their services to the local community. Offering new patient specials can also be a great way to attract new customers and increase the number of appointments. For example, a dental practice can offer discounted first visits or free dental packages for new and referral patients.