Home goods retailer stores like it became favorites for shoppers with a love of treasure hunting. The retail chains offer discounted prices on name brands, and one-of-a-kind finds from around the world.
Despite its popularity, the home goods industry is still relatively under-saturated compared to other categories, according to Semisupervised’s study. This presents an opportunity for new DTC brands to make a difference.
Make Your Home Feel Like Home
From a retail perspective, home goods have been among the top categories driving online purchasing penetration. However, they have a long way to go to catch up with apparel and electronics. The best way to move the needle in this category is through a combination of inspiring merchandising, robust product, and category content, and tools for shoppers.
While online shopping can be an excellent option for many categories, the home goods category requires the touch and feel of visiting stores. This is why it’s so important for retailers to offer omnichannel options to encourage purchases. The ability to use augmented reality and 3D technology is critical for this category as well.
Whether it’s adding a few decorative touches or redoing a room, HomeGoods is a one-stop shop for all of your home needs. Its vast selection of name brands and discounted prices make it a top choice for those looking to update their spaces without breaking the bank.
As a leading retailer of home products, Home Goods must maintain a safe and healthy workplace for its employees. This includes providing regular safety training to keep employees aware of potential hazards and proper work procedures. Additionally, all employees must be familiar with the company’s emergency evacuation policies. In one instance, adherence to these guidelines saved an employee’s life during a fire incident.
Boost Your Home’s Value
When shoppers want to make their home feel like a haven, they turn to home goods. The broad assortment and competitive pricing help entice shoppers to browse for the latest home décor, furniture, and more. The stores boast eye-catching displays that prompt a desire to redecorate. As a bonus, it offers discounted prices on name-brand products and unique one-of-a-kind items worldwide.
The shopping experience at these home goods stores often feels like treasure hunting: with items hidden in plain sight, shoppers have to dig for them. But that’s part of the fun. It’s also part of the appeal of these stores and why they attract a loyal client base.
In addition to browsing online and in-store, home goods buyers will likely enlist add-on services such as delivery or installation. This group is also more likely to seek out design and appointment services as well as utilize AR/VR tools if offered.
Create a Sense of Community
Home goods can create a community by connecting people from different backgrounds and experiences. They can provide a relaxed conversation and a chance to share foods, traditions, and games. They can also be an opportunity to support local businesses.
Buying local is more than just good for the environment. It can help your community thrive by supporting local farmers and artisans, providing jobs, and boosting the economy. Choosing products made or grown close to home can reduce your carbon footprint, and it supports the people who make our lives more meaningful.
A sense of community can be enhanced by the broader built environment, including public open spaces, schools, and shops. A recent study found that high-quality neighborhood POS and shops were significantly associated with a sense of community in residents of new housing developments.
Many home goods retailers host events, such as book signings and workshops, to foster a sense of community among customers. These in-store events can increase customer engagement and boost brand awareness. They can also be an opportunity to promote the brand by encouraging customers to post about their experiences on social media. A sense of community is a crucial component of employee satisfaction. A satisfied workforce increases productivity and improves the workplace environment.
Create a Sense of Comfort
During stressful times, it’s essential for people to feel safe and secure at home. Many consumers buy home goods to make their spaces more comfortable. Home goods retailers are experiencing a firm sales bump due to this increased demand. This includes retailers specializing in home goods and retailers with large home departments.
One of the reasons why home goods retailers have a devoted customer base is because they offer quality name-brand products at great value. The brand also provides items that feel unique and one-of-a-kind from around the world. Plus, the brand’s brick-and-mortar stores have eye-catching displays that inspire shoppers to redecorate their homes.
In addition to providing an enticing shopping experience, they also have a helpful blog that gives decor inspiration and tips on shopping. It also highlights the latest products in-store and online. The company also has a dedicated safety section that explains how to use the fire alarm and what to do in an emergency. This includes knowing the location of first aid kits and how to respond to an accident or medical emergency. This section is crucial because it helps employees stay informed about workplace safety.